Viewership Insights: A Final Farewell to ‘Game of Thrones’
Some notable moments that sparked specific Emotional Reactions (ERs) during the finale include the beginning of the episode (when people talked about how excited they were), about halfway through when Jon killed Daenerys (and people talked about how crazy it was), and the end when Jon was reunited with — and finally got to pet — his direwolf Ghost.
Inscape, the TV measurement company with glass-level data from a panel of more than 11 million smart TVs and devices, examined viewership trends for the Game of Thrones audience, including other shows watched by GoT fans this season. It’s a fairly diverse list, topped by The Walking Dead, NFL RedZone, Brooklyn Nine-Nine, Modern Familyand Saturday Night Live.
Inscape also looked at key locations of GoT viewers across U.S. DMAs this season. Particular hotspots include areas of the Northeast, Chicago, Austin, San Diego, San Francisco and Seattle (the darker the color on the map below, the more households were tuning in).
Insights from video measurement company Tubular Labs show that Game of Thrones-related videos on social platforms like Facebook, YouTube, Twitter and Instagram collected 100 million views per day over the course of the final season (starting in April, when it began). View counts peaked the day after each episode, though stayed pretty steady especially toward the end. Over the last week, cross-platform views have trended toward 200 million-plus per day.
While many top creators around GoT content seemed like more natural fits, food site Tasty also had great success during the timeframe with three videos, all about GoT-based food and drink, that generated 15.5 million views. The show’s own YouTube page had the most views (245 million) of any account in the stretch, and was joined near the top by other GoT-owned accounts across platforms. However, publishers like LADbible(76.1 million), Emergency Awesome (49.7 million) and 9GAG (38.6 million) also found themselves among the top creators speaking to the show’s passionate fan base.