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Using Machine Learning for Optimzing Lead Conversions
One of the industry’s leading Marketing Analytics company wanted to increase lead-to-conversion rates by optimizing the process for Freemium users to covert to paid users. They wanted a cloud based application that would increase their investments in Big Data and deliver higher ROI.
This Case Study discusses how ThirdEye developed the entire product leveraging the Google Cloud Platform to mine Big Data and deliver a comprehensive conversion optimization solution.